Synergy Insurance Services

Synergy MicroCaptive

Info architecture, Info visualisation, design, branding strategy : print, web

Business process visualisations

Instrumental in securing funding for this City of London start-up, I was brought on board to consult for my information visualisation and branding strategy skills.

Over two years I worked closely with the clients on-site in a principal consulting role, creating business process visualisations to expedite the process of introducing a new product to market.

This included absorbing complex information and distilling into ‘customer journeys’ for a ‘mural’ of A0 sized display panels, numerous presentations and interactive versions for viewing on-screen.

Branding consultancy

Worked with initial brand name and logo to develop, document and implement branding across all web and print media. This included the back-end systems, website with co-branded broker interfaces, customer brochures and print advertisements, and interactive elements to explain concepts behind the product.