Eureka Entertainment

Masters of Cinema website, social networking, branding, packaging

Creative direction, design, brand development, strategy : web, print

The Masters of Cinema Series is a label offering auteur-focused DVD, Blu-ray and theatrical releases, from silent masterpieces to the very best of new work from across the globe, highlighting the artistry of film-makers.

In this role, working across print, web media and strategy.

Developed branding and design for various titles' packaging and related promotional media. Transformed the online offering to harness the power of social networking, improve sales and enhance user experience whilst reinforcing brand values. The new site and related presences appeal to fans and film aficionados whilst introducing new users to different facets of this fascinating artform.