Liza Lemsatef Cunningham
Creative direction, design and consultancy
Creative direction, design, brand development : web
Art Director on Lexus account, involving design of all European web presences, to present a premium experience across media from marketing microsites, to dealership-level support.
Supported the European localisation and translation versions into a number of languages including Russian and Greek. Instrumental in securing the pitch, originating and developing concepts, and undertaking initial research to define the brand strategy online.
Translated and developed brand philosophy into effective solutions for interactive media, incorporating elements of the Japanese ‘L-Finesse’ design approach whilst devising templates to be flexible and present the detailed information required of an automotive site.
Worked alongside and supporting above, and below-the-line marketing strategies with partner agencies to ensure consistency. Defined and documented online brand standards, prepared detailed creative specifications.
My role also involved client liaison with HQ in Brussels, leading design teams and coordinating developers and content editors.
Over two years, sites included Lexus Europe with ongoing updates to support new model and product launches, localised into sites for all major European countries. I also led the development of the British Lexus site and system for creating individual dealership sites. Also designed the LCMS marketing support site, car configurator tool and worked on the design of the Paris Motorshow microsite and touch screens showcasing concept cars.