Liza Lemsatef Cunningham
Creative direction, design and consultancy
Presented here are selected projects from over twelve years of professional creative work in an agency environment leading interdisciplinary teams on large and often long-term blue chip accounts, plus consultancy in a client setting, and freelance work.
My extensive record of leadership and hands-on, user-focused design has resulted in successful delivery of a range of large-scale blue-chip marketing, e-learning and public sector solutions, for web, mobile, print and further platforms. Clients include Lexus Europe, Toyota Europe, Volkswagen, Price Waterhouse Coopers, University of Manchester.
From conception and pitch through to testing, delivery and development strategy I have had solid experience of all aspects of the digital project workflow. I have been responsible for leading teams to sucessfully deliver solutions which constantly exceed client expectations.
I am passionate about working with people to get to the heart of a solution, moving easily between client liaison, requirements capture and presentations, to running user focus groups and accessibility tests, to leading and inspiring production teams to achieve stunning results.
I create design with passion, versatility and aesthetic sophistication, and a strong focus on usability. My strategic and creative skills span branding, user experience, information architecture and information visualization - absorbing complex material and transforming it into engaging user focused solutions. I have an aptitude for learning new skills, and an enthusiastic commitment to life-long learning.
My work is informed by my wide ranging interests, covering such areas as cultural and design theory, art history, pedagogical and andragogical theories of learning, social networking, accessibility, usability, web standards and cybernetics.