Liza Lemsatef
Creative direction, design and consultancy
Presented here are selected projects from nine years of professional creative work in an agency environment leading interdisciplinary teams on large and often long-term blue chip accounts, and niche consultancy in a client setting.
My extensive record of leadership and hands-on user-focused design has resulted in successful delivery of a range of large-scale blue-chip marketing, e-learning and public sector solutions, for web, mobile, print and further platforms. Clients include Lexus Europe, Toyota Europe, Volkswagen GmbH, Price Waterhouse Coopers.
From conception and pitch through to testing, delivery and development strategy I have had solid experience of all aspects of the project workflow. I have been responsible for leading teams to sucessfully deliver solutions which constantly exceed client expectations.
I am passionate about working with people to get to the heart of a solution, moving easily between client liaison, requirements capture and presentations, to running user focus groups and accessibility tests and leading and inspiring production teams to achieve stunning results.
I enjoy designing with versatility and aesthetic sophistication, and a strong focus on usability. My skills include strong conceptual thinking, expertise in branding, clarity in interface design and information architecture, marketing strategy, information visualisation and e-learning, absorbing complex material and transforming this into engaging solutions. I have an aptitude for picking up new skills, a thirst for knowledge and enthusiastic commitment to life-long learning.
My consultancy work is informed by my wide ranging interests, covering such areas as cultural and design theory, art history, pedagogical and andragogical theories of learning, social networking, accessibility, usability, web standards and cybernetics.